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FINALLY, A DEMAND GEN THESIS
1. People are people, not numbers
2. All marketing is to people for people
3. There’s a standard that’s very easy to copy - but you just become noise
4. They may be running a better system than you, but it could be way better by being different. Being different is better than being the best
Example: I’d rather have the phone with the blue messages than the green, because I can send high-quality e, y, or z, for only a slightly higher price
5. People want to be persuaded, not sold to
People often don’t know what they want, they have biological needs, but don’t know what they want, people want to be persuaded, but not sold to
7. Tell people their problem in a way that helps – never scare. Always be positive. Present that problem by showing what good looks like
8. Show good
9. Give a better way
10. Everything is an experience
Experiences are how we learn – they’re fundamental to life
Written by
Rowen Gray
Last update:
August 26, 2025
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