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WRITINGS ON DEMAND GEN, ADVERTISING, and more
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage
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What to do when you can't think of more ads, or you've never made ads before
We all get stuck sometimes... Read this for a list of exercises that will help you create high-level concepts, creative, or copy direction.
How Tos
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AD RULES
Rules are important to set limitations and direction.... These are not comprehensive, but a great start to think about your own rules.
Strategy
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Conversion points debunked….
Okay so I either have to get ebook leads of generate demos, right? Wrong…
Strategy
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Types of services (that are not full service):
Want a better idea of what exactly I could help with outside of full services? Want a way to test how well I know my sh!t? Start here.
Pillar
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Using the Hero's Journey to Craft Compelling Case Studies
What makes "Harry Potter" or "The Lord of the Rings" so compelling?
How Tos
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